Marketing Has Changed, But the Product Is the Same

Back in the 1950s - 1980s, my family used a catalog as a marketing technique to entice customers into our showroom to buy jewelry and a many other products.

Using my new scanner, I decided to share some of the covers from Dolgin's catalogs. I wanted to share images that showed the history of my family's business through the years. Who would have thought back in that era that we would be using computers, cellphones and the internet to tell people about our business today. I have decided the amount of work is about the same to produce a catalog as to maintain a continuous internet presence. 

The means of advertising may have changed, but I am still giving the same quality service. My expertise has grown over the years. I am happy to use my knowledge to serve your jewelry needs.

Stop in to Richard Dolgin Private Jeweler in Overland Park Kansas for all of your jewelry needs.